The partnership aims to empower the community through ALEX FM. Said Alex FM Station Manager Takalane Nemangowe.

Spar Lyndhurst Director Amman Pistorious confirmed this by saying partnering with an community entity such as Alex FM was a great move because the station has a very good connection with the community and spar Lyndhurst will be working hand in hand with the station especially during outreach programmes to reach out to orphanage, old age homes and poor house holds.